Donating loose ends that make a difference

26 November 2018 

Employees of Sovereign Housing Association, one of the south’s largest social housing landlords, have donated over 1,100 items to charity Loose Ends to support the town’s homeless people this Christmas.

Outreach teams like Loose Ends - which operates from a hall in Cheap Street, Newbury - offer around 140 meals a week as well as groceries, tins, toiletries and clean clothes to those who need them. The centre is run by 80 volunteers.

Jane Carmichael, Sovereign’s PR Specialist, who coordinated the collection at Sovereign’s Newbury offices, said: “The response from colleagues was overwhelming, with more than 1,100 items donated in just 24 hours. All were everyday items that can be taken for granted, from sanitary products and toothpaste to jumpers and coats, yet they’ll make a big difference.”

Jane added: “Loose Ends were really appreciative when we dropped off the items, but they asked me to spread the word: please don’t stop giving when Christmas is over, as local charities such as Loose Ends require donations and support all year round, particularly in the spring.”

For more information about Loose Ends go to