At Sovereign we carry out research, whether it is led by our in-house strategy team or delivered in partnership with others, to inform our business decisions, share best practice across the social housing sector and contribute to the debate on local and national policy.

Research in partnership

Our research

We undertook an extensive research programme in 2014 to help reshape Sovereign’s strategy at that time. Our aim was to gain greater insight into our residents and our business, as well to identify the current and future challenges.

Our core research investigated the cost and benefit of our homes and services for our residents, our business and wider society. We also developed a new model, call the living income, to help us understand what types of housing are truly affordable in our different markets.

We combined our research and insights from sector experts to develop possible future scenarios, based on different economic and social policy environments. These scenarios allowed us to test our strategy, to ensure our decisions could support residents and the business through challenging times.