Last July Sovereign Housing Group underwent a rebrand and then rolled out its new brand identity as Sovereign. Kingfisher HVHS Housing Association also amalgamated with Sovereign at that time, joining Sovereign South+West, Sovereign Twynham and Sovereign Vale as Group members.
The new Sovereign brand embodies the success of the Group and is consistent with Sovereign’s mission and values, whileembracing the diversity which characterises the Group.
As of 1 April north Hampshire’s largest housing association, Kingfisher HVHS, is going to join the new brand identity as Sovereign Kingfisher. Sovereign Kingfisher will continue to provide quality services to its 7,000 homes under the Sovereign name.
Carol Williams, Managing Director of Sovereign Kingfisher, commented, “The new Sovereign Kingfisher reflects the cohesive approach to communication and behaviour that helps all parts of the Sovereign Group to maintain a professional image in the minds of residents and partners. Importantly, the cost of the new brand design will also soon be recouped as a result of a new approach to materials management, permitting onward cost savings.”
The Sovereign Group is one of the 20 largest social housing groups in the country and a main provider of affordable housing across South and South West England. To find out more about the new Sovereign Kingfisher brand, please visit
www.sovereign.org.uk/kingfisher.
